These experiences are crafted through a process of visual solutions that achieve a client's larger objective.

UX wireframes & prototypes

We define the requirements by creating use cases, wireframes, then building and testing, and refining prototypes in order to hone in on the best possible user experience.

Crafting each interaction

With a clear understanding of the overall scope, I break the wireframes down into focused design challenges and craft each individual interaction into engaging micro-interactions.

Building the big picture

These micro-interactions as well as their foundational elements create cohesive products that not only offer a positive user experience but support the overall brand objective.

Foundational elements

UI Kit

In order to create that consistent user experience, our team starts with designing a unified look and feel. Color palette, fonts, and overall design methodologies are defined.

Typography

Color palette

User type foundations

Designing the product building blocks.

Icon library

As a part of the brand's product suite, I designed a library of icons tailored to both the brand identity as well as the very specific content and services their products provided.

UI Kit

Wireframes

In parallel to the creation of the visual identity, I worked along side our lead UX designers to define each product's workflow and prepare the findings to create the overall visual design.

In designing this UIKit I created a very specific look and feel referencing the principals of Material design. My goal was to create a tangible experience that used animations in a purely directional form. Although not all of the products would or could be used on mobile devices, they were designed with a mobile first approach. This way as technology grows, we can transition the desktop products to a mobile experience with ease.